CONCEPT - STEP-BY-STEP SECRETS TO STARTING AN E-COMMERCE STORE

2. Concept
Ask yourself and answer the following questions:

1. What is the purpose of your business? What does it stand for?
2. Why does the company exist?
3. Why do you want to launch the business?
4. Was there any particular inspiration that pushed you towards this idea?
5. How does the company resolve a particular problem or set of problems. What might keep your customer up at night?
6. What is your company’s approach to sustainability. Be careful not to greenwash when considering this issue.
7. What is your USP > Unique Selling Proposition. How do you express what you offer, what is its value and what can your customers expect from you and your company.

 
Endeavor to be authentic, and helpful and memorable. Use humour to get your message across.
Write your goals down on a sheet of paper. One of them is being your own boss. Describe your legacy and how you would wish to be remembered.
Put a date on the page.
You are responsible for how you spend your time and how much time you will spend on your business. No one will hand it to you on a plate.
Do not take set-backs or negative criticism personally. Act to change and address the problem. By measuring and analysing the problem. Changing and adjusting the way you deal with the issue to solve it.
Don’t allow yourself to hold you back.

For more Chapters on Starting an eCommerce Store click on the Catagories to the right of this post.