Blogs are an excellent marketing tool and are often picked up by Search Engines if they have useful or informative articles.
Most SaaS websites provide a blog page. This can be used to write articles or even update people on your latest news.
When writing a blog article always remember who are you writing for and what your audience cares about. Forums on your niche are very useful sources of information on what people are discussing and what trends are being followed. Do look at your competitors posts and particularly the comments and shares under those posts.
Appearing in the Press is a good way to start to build trust with your audience.
When writing a press release:
Items to cover in a press release are:
If you are featured send a thank-you note. Stay in touch by commenting on their social media.
When contacting the press
Remember there are Different types of Press:
40. Cost Analysis
NB: This is a critical step if you want longevity of your business.
You need to work out if your business and products will make a profit. For your business to be sustainable you need to be making money after paying all expenses and taxes. Keep track on your sales and money.
You need to keep updating this as manufacturer and shipping costs are changing continually.
Excel or Google Doc spreadsheet is your friend. There are some excellent Accountancy programs available as well.
Revenue minus Cost of Goods (or Services) = Gross profit
Gross Profit minus Operating Expenses = Operating Profit
Operating Profit minus Tax = Net Profit
Don’t forget your country’s taxes and licencing and other costs (e.g. VAT in the UK).
Plan next year's activities with budgets and KPIs (quantifiable measure of performance): customer satisfaction; process quality; financial performance index
More is written about this in Pricing your Product.
Look at your
Sales and costs forecasts.
Remember you will need money to live and pay your personal bills. Work out a budget for this.
Be realistic and include for seasonal changes which affect most businesses.
Income should include:
The balance will help you determine the health of your business.
These figures are useful for you to determine how many sales you need to make everyday to break even and how many sales you need to make the type of profit you want.
41. Customer Service (CRM)
Keep track of your sales and customers details so that you can find the relevant information quickly when queries or problems arise.
Customer Relationship Management (CRM) is software that companies use to efficiently manage interactions with existing, new and potential customers. The database includes contact details of customers and their orders. The analytics information can be shared (if you have staff) among staff members of your company.
The following companies supply powerful CRM software.
42. Time Management
Managing your time is a key daily habit to get into. Once it becomes a habit many a potential problem will be prevented.
At some point you will need to hire people to help you expand your business. You cannot do everything yourself but to minimise this set up systems. Many businesses have survived the pandemic recession because of digital tools.
This list is by no means exhaustive.
46. Rise of Web3 and New Technologies
Web3 and the metaverse are 2 technologies that explore the transformation of online interaction.
The broader use of Blockchain will allow the creation of Smart Contracts, Wallet Integrations and payments, Fiat currency on and off ramps, and other interfaces.