SEO or Search Engine Optimisation are the rules created by Search Engines to help put your website in front of and higher up the ranks of search engines like Google [https://Google.com], Bing [https://bing.com], Yahoo, Amazon, DuckDuckGo and Ask.com.
The search engine analyses and reviews your website by ‘crawling’ with bots and then indexing your content to decide where you should be ranked in search listings.
The algorithm and rules of SEO keep changing by Search Engines, but here are the fundamental points that are seen to be more consistently constant:
SEMRush is a SEO tool website where you can track keywords, site audits and competitive insights. Their program is called BeRush.