This may well be the biggest secret to your business success. Marketing gives you leverage.
“If you get 10% better at marketing, this can have an exponential or multiplying effect on your bottom line.”
“The marketing plan ended up being the 20% part of the business planning process that produced 80% of the result.” Allan Dib - The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd
You can target B2B (Business to Business) or B2C (Business to Consumer) or both.
There are many different ways to market your Product:
Helpful marketing features are
There is often a language or lingo associated with your niche. Learn this language as a means to better communicate with your customer.
Add information and info sheets to your product and on your website. For example, how to hang wallpaper when selling wallpaper.
The key points to use in marketing are:
Who is your Target Market. What are their needs and wants and even what are their fears.
What message do you want to send to your Market. Work out the problem that people consistently have in relation to what your product can solve.
How do you deliver a world class product or service. What are your opportunities, strengths, weaknesses and threats.
What media / method will you use to reach your Market. How can you drive the traffic you generate to your website and social media.
Initially you may just want to interact with your potential customers on say social media to create customer awareness.
The aim is to convert a lead into a sale.
How can you improve on the lifetime value you will provide to your customer.
How can you get other people / companies to refer you to new customers.
HubSpot can help with many of your marketing needs, such as ads, landing pages, forms & email marketing.