AUDIENCE - STEP-BY-STEP SECRETS TO STARTING AN E-COMMERCE STORE

18. Audience
 
It is essential to identify your audience and who you are talking to.
Consider:

• Is your customer a business or individual. If they are a business, what sector are they in. How big is the business.
• How old are your customers.
• What is their gender.
• What country or region is your customer based in.
• Where they live.
• What cultural traditions have they been brought up in.
• What are their needs and desires.
• What is their educational background.
• How much money do they make. What is their income level.
• How do they measure success.
• Who influences them.
• What are their interests? What kinds of entertainment do they like (e.g. TV shows).
• What podcasts do they listen to.
• What emails do they subscribe to.
• What keywords do they search for on search engines.
• What strategies does your customer use to achieve their own goals and aspirations.
• What would prompt your customer to buy your product. What factors help to make a customer buy from you. For example, are they near to you, are they affected by the latest trends which your business follows.

 
It is widely accepted that the following Western demographic generational identifiers separate ways of thinking and operating in the world as well as their buying habits and are often considered as target markets.

• Gen Alpha (2013 onward)
• Gen Z (born 1997 to 2012)
• Millennials (1981 to 1996)
• Gen X (born 1965 to 1980)
• Baby Boomers (born 1946 to 1964)
• Post War (born 1928 to 1945)

 
Consider what medium will you communicate with your customers i.e. social media, newsletters, advertising.