ETHOS & BUSINESS MODEL - STEP-BY-STEP SECRETS TO STARTING AN E-COMMERCE STORE

3. Ethos and Business Model

• Can you provide something or address an issue that other competitors are not providing.
• Find your niche market.
• Know your customer. How do they like to be addressed.
• Research your competition
• You want to shape your customer’s perception about the product you will sell.
• No inventory – sustainability – made to order – locally made
• Consider Pre – order.
• Risk assessment.
• Market research.
• Description of your business.
• Use your story to elaborate your message.
• How will you provide value for your customer and solve their particular problem
• Let them know that you can help.
• Consider boosting sales by upselling and bundling products.
• Elevator pitch - Consider saying this in both 20 words or 4 words.