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Step–by–Step Secrets to
Starting an e-Commerce Store



CHOOSING THE PRODUCT - STEP-BY-STEP SECRETS TO STARTING AN E-COMMERCE STORE

28/1/2023

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10. Choosing the Product (Service or Course):
 
I will talk specifically about products, but these principles equally apply to you providing a service or course.
 
When deciding on the product/s you want to sell choose a market and identify 5 niche markets that really interest you. Dig down into the niche until it is very specific and that you can describe it in detail. e.g. home décor – scented candle making.
  • Research this detailed niche product or service.
  • Work out what problem your product or service will solve for your customer.
  • Look at and get to know your audience (elaborated later).
  • Find a product that has some meaning to you and that you will enjoy selling. You need to care about your product otherwise you could get bored very quickly.
 
Generally, there is almost always a market for health, wealth and relationships.
 
Markets and their niches of e-commerce are broadly:
  • Beauty - make up; perfume; skin care and aging; clothing and fashion.
  • Relationships and dating - online dating; counselling; romance.
  • Fitness - exercise routines; yoga; weight lifting; running; wellness.
  • Health - supplements and herbal remedies; physical and mental health; self-improvement; weight loss; mindfulness.
  • Interests and hobbies – gardening; culture and arts; gaming; sports.
  • Pets - training pets; pet foods; pet toys and accessories.
  • Home décor - luxury accessories; interior design; soft furnishing; wall coverings; accessories.
 
Research the latest Trends connected with your niche.
Look at reviews and note the common complaints and as well as the common compliments.
Research on blogs, Facebook groups, Pinterest and Instagram reddit and YouTube.
Check out competitors. Buy their product and determine why you bought it. Look at where it was sold an advertised.
Look at indirect competitors. These businesses sell complementary products to yours. These can be very valuable allies in the future who you might collaborate with and market jointly to both your benefit.
Make sure your product is of a high quality.
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    Rose Long &
    Long Studio Design are sharing their experience of the steps to creating an eCommerce Store.

    We receive commission on purchases made through some links on this page.

    This information provides an overview for educational purposes only and is not legal advice. It is not intended to create, and receipt of it does not constitute, a lawyer-client relationship.
    The author/s disclaims all responsibility for any and all losses, damages, or causes of action that may arise or be connected with the use of these materials. Please consult a licensed lawyer in your area for legal assistance.
    These articles do not provide accounting, tax, business or legal advice.  You should consult your own professional advisors for advice directly relating to your business or before taking action in relation to any of the provided content.
    ©RoseLong2023
    LongStudioDesign.com

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